Cookware Morgan
Huawei not launch a phone in bad taste: Market competition is not what
Business Lenovo mobile phone last year, spent most part of the price after the buyback, Huawei is ready to select the "cell phone shot." Appears to be contrary and, Huawei, but nevertheless is logical. mobile phone business Huawei is now in the race as well as chicken ribs. Map / PPC
In China, usually the Most appearances in low-profile media are reluctant to Huawei IT companies, and February 15 to 18 days in Barcelona, Spain in the 2010 World Conference Mobile Communications (MWC) in 50 000 worldwide, more than 1,300 telecommunications carriers, service providers and value-added equipment manufacturers before, Huawei has become the least a company's IT locked.
Conference, won a "Global Mobile Awards" Award for Best Technology in the category "Best Distribution Platform Award organizers? Annual Conference of the GSM Association awarded "Global" Award Mobile is the most recognized highest honor.
Huawei shows at the same time, the world for the first time in FDD / TDDLTE of wireless multi-Fang Gaoqing video sharing services, including the Barcelona World Mobile Communications Conference site, Germany and Austria in LTE trials in a total of four games have been operational interoperability.
One of the major sites, "through the expansion of mobile broadband ecosystem" roundtable official Huawei terminal chief strategy and president Guo Ping, do a "spring open mobile broadband," the keynote address.
The General Assembly of all information About Huawei, the most sensitive nerve of investors, or the information contained Guo Ping, Huawei's new attempt to strip production the mobile telephony sector and data card terminals.
Do not throw chicken ribs
2008 5 months, Huawei has hired Morgan Stanley help sell its stake in the mobile business unit, attracted over 20 bidders, the U.S. private equity Bain Capital (BainCapital) and Silver Lake (Silverlake) finalists. Unfortunately, the financial crisis is making a bid during the outbreak, which has changed the final stage in October 8, Huawei announced in market conditions and economic uncertainty to suspend the sale under the plan.
This time to sell, would have to introduce Huawei PE, improve background color set down China International, substantial funds, separately listed, product line shrinkage, good core businesses attempt to give birth announcement abroad of many visions. However, the suspension of the active or passive, then this is the end of Huawei sector a chicken ribs.
Huawei said the world's leading telecommunications solution provider, Huawei terminals, including mobile phones, data cards, gateways home and home routers and other products, your business is not essential. Since 2003 he has been involved in terminal operations, Huawei has become the world providers Broadband accidentally first mobile terminal, the global provider of CDMA largest providers of 4 first ADSLModem now customize their mobile phone business more than 50 operators in 35 strong.
Although not a listed company, Huawei has a simple publish their own results of operations year. Last three years, Huawei Terminal sector achieved sales volume of U.S. $ 2.6 million, 40 million dollars to 50 billion increase in annual sales contracts the company has maintained a 16% -17% of GDP. Ping Guo said that the General Assembly of communications, Huawei Terminal area of the 2010 target income of U.S. $ 60 million, up 20%. Huawei Terminal departments
way to increase revenue figures, but it is impossible to know the level of benefits, and pricing strategy has always been the way to victory Huawei Huawei is supported? "The only difference is price," played the money or newspapers Huawei United States, the announcement of his own language. Guo Ping, the General Assembly speech in communications suggested that "activation key potential users of 3G is about U.S. $ 150 for them and have the iPhone (Mobile Internet) Very functional smartphone. "In fact, Huawei is also the product positioning final. Huawei's low prices
the above logic: Although the benefits was not a single product, provided large amounts, gross profit also rise. But now, Huawei's terminal board business, however, can not do their core business? Based on the communication network and large enterprises. The end of the third quarter of 2009, Huawei rid of Nokia Siemens (NSN) and Alcatel-Lucent (ALU), to become second only to Ericsson, the world's second largest communications mobile equipment suppliers. In 2009, Ericsson's global sales of U.S. $ 27.1 million, sales of real Huawei 21500000000. 2009 Love is the product shipments final over 9,000 million dollars, of which 30 million mobile phones, data cards 35 million. This is Big Brother phone manufacturers Nokia sold 430 million in 2009 compared to the poor as well.
Huawei does not directly produce your own consumer-oriented brand, but for your cooperation with communications equipment to provide wireless service customization, saving a lot of promotion costs, more channels than any other company advantages. However, Huawei has its own core technology, especially on behalf of the future development of smart phones, sustainable profitability limited.
If investors can not enter and re-planning its development strategy, the terminal sector to maintain a festive atmosphere but only up.
Competition transformed reporter for Sur weekend Huawei, Huawei has been concerned with the sustainable development of the terminal, the sale plan without a timetable. I am afraid the delay, the more difficult shots. Mobile phone, for example, compared with sales plans earlier, now faces competition from Huawei has been very different in 2008.
In the distance Huawei recently the product positioning is also very similar the example of city rival ZTE, ZTE has been classified in the mobile phone manufacturers in the "concept of the sixth session of five years," Also played five years in the three slogans. Xiong, vice president of ZTE in telecommunications during the General Assembly declared in 2009, the terminal sends 60.17 million, compared with 80% growth in 2008, targets 80 million in 2010, Motorola and Sony Ericsson too. Related
ZTE official said Southern Weekend reporter, ZTE mobile phones has been one of the three strategic thrusts, current revenues has become an important pillar. sales ZTE records over 140 countries around the world, in the low-end premium intelligent terminal markets and emerging markets in developing well.
And all the world, Huawei is even more optimistic.
The first is the rise of market players. After Apple, the end of 2009, Hewlett-Packard, Asus, Dell, Acer?, Almost all PC manufacturers in the world have increased in the mobile telephony market. January 22, 2010, Lenovo also announced $ 200 million U.S. is (more than the price of U.S. $ 100 million)
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