Cookware China
China Microwave Oven Industry Accelerating the transformation and modernization of Once Again
Midea Corporation recently announced the public this year would carry out high-pronged strategy of promoting high-end brands and premium products. Under the plan, Midea permitted uses steam Cube the frequency conversion technology as a sub-brand of microwave property of high quality. In addition to the traditional function of heating and barbecue microwave oven and also have the function of heating steam high temperature are more accordant with China's traditional cooking habits. In addition, Advanced technology is used by many of the products of steam buckets.
Mr. Sun Mingyang, general marketing manager of the national company Midea Microwave Electric oven Appliances Division, said that with the innovative technology device, such as high temperature steam, the intelligent, frequency conversion and so on, the microwave oven Midea products has been diversified, which will also drive the microwave industry update Made In China to created in China. The transformation of the strategy of high-end opportunity Midea strategy is to explore a new way for the development of small domestic appliance industry, while leading the industry transition to competition in size and price competitive technology and change.
As reported by the popularization rate microwave oven in the front-line cities has reached 95%, but the families who use microwave ovens, as their main cooking kitchen are not many. In order to advance the usefulness of microwave ovens, Midea is focusing its brand in steam output of Nutrition and Health, which has continuous technological innovation, the development of strong market space and enhance its core competence.
In recent years, the Chinese market microwave has always been a problem all the low price and products are the lack of innovations, improving the level of consumption of the people, microwave ovens cheap bottlenecks experienced in the market. Mr. Xu Dongsheng, general secretary of the Chinese electrical appliances, said that to achieve business transformation, accelerate modernization technology and optimize the product structure are the problems to be solved urgently in promoting the development of microwave ovens in the market. Although at present China is the world's largest microwave oven, but the functions of many products are single and not useful, new technology, many are difficult industry to obtain and apply.
At present, the microwave oven products have walked to the diversification and composed of a single function, and the continued abundance functions, the microwave oven gradually become the core cookware in the kitchen, cooking utensils of the marginalized and also market space be extended. In addition, the frequency conversion technology in the microwave oven further enhance environmental protection and energy saving level of small appliances.
Above provided by http://www.selectchina.com , and find out more information on http://www.selectchina.com/China-Manufacturers/Consumer-Electronics.html / http://www.selectchina.com/product-directory/Consumer-Electronics.html .
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