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Another bourbon Grand makers mark
Makers Mark
The Samuels, as the rays are part of the history of Kentucky. The family has been a distiller since 1780, and its brand TW Samuels was a classic early. One of his ancestors, Reuben Samuel, married James Zerelda, whose children became better known by a less peaceful life. Bill Samuels, current head of Maker's Mark, has yet to Jesse and Frank guns hanging on the wall of his office.
An analysis human influence on whiskey leads bill to muse to his father, Bill Samuels Sr., who was something of a visionary in these places. He bought the distillery opening in Happy decline in 1953 and began making a new kind of whiskey in his way, in another, softer style. After consultation with another industry legend, Pappy Van Winkle, created mashbill a new winter wheat instead of rye whiskey from longer and sold it at a higher price. Not the standard approach in the post-war Kentucky.
"In 1953, Dad was talking about how people looking for a more refined version of whiskey," says Bill. "I knew things that he wanted to preserve, which he wanted to throw. He would create a bourbon to suit your taste: he cursed, to do with the market! He just thought bourbon should know better. "
The industry is full of such purely personal likes and dislikes that makes the taste of a brand. Mr Bill just did not like whiskey aggressive and that changed everything. His was a gentle crusade. The family may be related to the James Gang, but shoots just not his style. Mr Bill may have had vision, but it was his son who had Maker's Mark worldwide, speaking of high quality, premium-priced spirits when the industry was at its most low. However, the crusade of Maker's Mark must have seemed doomed. Tn the 1960-nickel's there was no difference in the amount of whiskey and vodka flavored bourbon, "says Bill.
"The industry was at the end of the road, because nobody can afford $ 100 a barrel. Borbón never may be a mass market commodity, because we have built in high legal costs. Having to buy new barrels is less problematic when the product is sold at a higher price.
You can list the differences in the production of that Maker's Mark set aside: the mashbill, the yeast strain created by Bill's great grandfather, double distillation, charcoal added to the white dog as a filtering agent, air-dried wood, the shape of the barrels are rotated in the stores of high-rack. All these give the product its character, but ultimately it's Maker's Mark Samuels on the stubborn family and people working in the distillery.
Mr Bill has been proved right. These premium bourbon day is one of the most interesting areas in the whiskey world, but Bill refuses to take the credit for this change. Like all the great men of whiskey he realizes that is part of a team. "If I could do a small thing, I went with my parents to see that the bourbon is finally no longer a type of product. The six generations before me did the heavy lifting, "he says." Dad said he would change the face of bourbon. When he began no one gave him a chance, but by the time I retire bourbon will be the talk of the 'city.
He believes the sector will be the new premium an important factor in restoring pride to the industry. "Higher margins start the creative juices," he says. "The industry is improving and the products are infinitely better, because they are high price. Now there's an opportunity for talented people in the industry to practice their art and not just produce a product low cost. The question is whether we have enough discipline not to disappoint the expectations of the high … that's what dad had said. "
TASTING NOTES
Maker's Mark 90 º proof Bonito, complex mix of flowers, cumin, cinnamon, marzipan / anise, vanilla and light honey. Starting smooth, then a lot of interaction between soft and silky fruit with honey, vanilla and caramel flavors balanced oak. A bit of chocolate on the finish. Smooth, easy and complex. *****
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