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How Starbucks Coffee became a hit worldwide

Starbucks coffee is one of the biggest names in the coffee industry, production high-class beans, brewing accessories and building coffee shops worldwide. However, Starbucks coffee started the same as any other business – with a few shops and enough products to sell.

The history of Starbucks coffee began in Seattle around 1971 when three friends (Zev Siegl, Gordon Bowker and Jerry Baldwin) opened their small shop and began selling freshly roasted coffee beans and accessories for brewing. Expanded to six outlets throughout Washington around 1980, when Zev Siegl sold in the search for other companies.

Howard Schultz and his vision

In 1982, plastics salesman named Howard Schultz was hired as head of marketing for Starbucks Coffee. During a trip in Italy around 1983, Schultz Italy was obsessed with coffee beans and the industry, which started his idea of creating a coffee shop in the United States. Unfortunately, Baldwin was not too excited about the idea of Schultz, but he did let him test the idea by applying a small coffee bar in a Starbucks store. Because of its success immediately, Schultz opened his own shop called "II Giornale."

It was not until 1987 that Shultz started a worldwide name for Starbucks Coffee when Baldwin decided to sell the company for $ 3.8 million. Schultz convinced several investors of his vision – 120 Starbucks outlets in the next five years. He converted the six Starbucks shops in the cafes and changed the name of II Giornale shops into Starbucks.

In 1992, Starbucks coffee shops the transaction amounted to 165, higher than the original vision of Schultz. Today, more than 8,000 cafes in thirty countries are operating income year over $ 7.5 million.

Starbucks Coffee Liqueur

of Starbucks coffee liqueur is the company "adults only" version its line of coffees. It is sold in bottles of 750 ml, the company's main idea is to sell liquor, coffee and the Starbucks name in one. The product itself comes from 100 percent of Starbucks coffee in combination with 20 percent alcohol. This line of coffee liqueur product is the result of a joint venture with Jim Beam Brands, which is a major player in the wine industry. The reason for marketing this product was due to a Starbucks survey that revealed that more than 50 percent of its loyal customers consume coffee liqueurs.

Starbucks has worked with other companies, such as cream and Dreyer's Grand Ice Pepsi-Cola Company. With the collaboration of the company with Jim Bean, reports that their Starbucks Doubleshot is still the number one coffee liqueur category.

With the production of coffee beans high class, brewing accessories, coffee makers and espresso machines as well as collaboration different top players in other industries, Starbucks coffee continues to produce well known that both loyal customers and new coffee drinkers love.

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