Coffee Maker Douwe Egberts
The Story Behind Senseo and the Douwe Egberts Corporation
It was a match made in heaven, at least if your heaven includes wonderful coffee. When Douwe Egberts, in the world coffee roaster second largest, has partnered with Royal Philips Electronics, one of the world's leading innovators in electronic devices, the result had to be sensational. The Senseo coffee pod system is the product of a partnership between two world leaders in their field with a pool.
Douwe Egberts
Egbert Douwes opened a small shop in Joure, Netherlands back in 1753. De Witte I sell coffee, tea and snuff to the common people, and was a moderate success. In 1780, his son joined the family business and together, they expanded their holdings, adding more stores across the region.
The company prospered and continued to grow throughout the Netherlands, but it was not until the mid-20th century that spread beyond the borders of their homeland. In 1948, Marcilla began selling coffee, tea and snuff in Belgium. Over the next twenty years, the company said sales in Belgium, France and Spain. In 1978, the company was acquired by international food company Sara Lee. Since then, Sara Lee and Douwe Egberts has become the largest coffee roaster in the world. Familiarly known as Sara Lee / DE, the company is a subsidiary of Sara Lee and employs more than 26,000 people worldwide.
Douwe Egberts brands Pickwick include tea, coffee, Douwe Egberts, Piazza d'Oro espresso, Cafitesse, Pilao coffee and, of course, the Senseo system. Sara Lee sells its products in nearly 200 countries. Sara Lee brands are Sara Lee, Earth Grains, Hillshire Farm, Jimmy Dean, Ball Park, Bimbo, Kiwi, Ambi Pur, Sanex, and of course, Marcilla.
Royal Philips Electronics
In the Netherlands in 1891, Gerard Philips founded a small electronics company focused on the manufacture of light bulbs technical and other electronic equipment. In the 1920's, the company had begun to expand its product line and make a name for himself as an innovator in the field of electronics. In the 1920's, began to manufacture vacuum tubes, the acquisition of shares in Germany and the UK subsidiaries. In 1939, Philips began marketing its electric shaver, which is sold in the U.S. as Norelco, and has become the flagship of the division of care personal.
Among the other innovations that have emerged from Philips are the audio cassette tape (introduced by Philips in 1963) and the compact disc (developed in collaboration with Sony). Philips is a global leader in the manufacture and sale of color television sets, lighting, electric shavers, diagnostic imaging doctor and patient monitoring, and television products on a chip. Since 2001, the company has won over 60 design awards for care appliances personal and electronic.
A Beautiful Partnership
In 2001, Douwe Egberts partnered with Philips to enter the Senseo system, the coffee system into individual portions using a patented pad brewing for coffee and other hot drinks. The Senseo was introduced first time in February 2001 in the Netherlands, and became available in the U.S. in 2004.
The system uses a patented coffee pod (called a cushion in some countries) which contains a premeasured amount of coffee or drink mixes, and conforms to the coffeemaker. The brewer heats the water at the correct temperature and distributes the drink after brewing. The main innovations in the Senseo was the only beer cup system and use the platform of coffee.
Sara part Lee / DE 's of the association is, of course, coffee. Douwe Egberts offers a wide variety of coffee blends to suit all tastes, and tea in the pods to fit the Senseo machine. The current include mixtures of Sumatra, Brazil, Kenya and Colombia, each with characteristics common to the region named. In addition, select specialty drinks, including coffee, cappuccino and Cafe Noir, a blend with sweet dark chocolate finish. There are also pods flavor, including Paris (vanilla candy), Vienna (hazelnut, vanilla and mocha), and a series of limited edition varieties that currently only available in certain parts of Europe. For tea lovers, Douwe Egberts offers Earl Grey and Minty Green T pods for Senseo.
Patent-ly Perfect
In 1998, Sara Lee / DE in Belgium applied for a patent to protect the use of coffee pad system. The patent was challenged after the Senseo coffee maker hit the market and competitors realized that the patent prevented them from making coffee pods. The patent was successfully challenged in court in Belgium. From 2004, year that the Senseo was introduced in the U.S., other companies have the legal right to make and sell the coffee pods that fit the Senseo system. In addition, several manufacturers of pods on the market allow consumers to make their own coffee pods. This allows flexibility in making coffee or tea of your choice using system Senseo brewing.
Future of Coffee – Introducing the BeMoved Coffee Machine concept
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Senseo Medium Roast Coffee Pods, 18-Count Pods (Pack of 4) $23.88 For the Senseo coffee pods, Douwe Egberts selects the finest blend of coffee beans to brew the perfect cup…. |
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Senseo Decaffeinated Coffee, 18-Count Pods (Pack of 6) $33.26 Senseo Douwe Egberts Coffee Pods offer the same fine taste and quality as our Medium Roast, without the caffeine. This coffee has a consistent body with a rich taste so it can be enjoyed at any time of the day. Specially-designed SENSEO coffee pods are measured servings of coffee that give you a full, smooth taste and aroma. The coffee blends are selected and roasted by the premier European compan… |
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Senseo Dark Roast Coffee, 18-Count Pods (Pack of 6) $33.26 Senseo Douwe Egberts Dark Roast Coffee Pods , you can enjoy a perfect cup of coffee with a delicious frothy coffee layer any time of the day. Every cup is freshly brewed to give you the same full, smooth taste cup after cup. Douwe Egberts and Philips have together created the Senseo coffee machine and specially developed Senseo coffee pods. Only this combination ensures that the full, smooth taste… |
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Philips Senseo HD7810/65 Gourmet Single Serve Coffee Maker + Senseo Coffee Pods The revolutionary SENSEO coffee-making method draws the very best out of the special Douwe Egberts coffee pods. Single-portion coffee pods always ensure the right dosage. The powerful 1450W boiler makes 1 or 2 cups of coffee in less than a minute. Specially developed for SENSEO, the coffee pods are available in a variety of tastes. This means everyone can enjoy their favorite taste at any time of … |
